Who We Are

The organization is an award-winning solution enabling secure, efficient exchange of confidential files. As the easiest, most secure file-sharing service available, we’re transforming how businesses interact with their clients, pushing the boundaries of productivity, security, and compliance. Our mission is to set the standard for secure client communication and collaboration. At the organization, talented individuals thrive in an environment that removes barriers to innovation. We seek out innovative minds and offer them the freedom to make significant impacts.

Overview

The Digital Marketing Specialist is responsible for the distribution of Marketing content through various digital channels including Website, LinkedIn, Twi er, Facebook, Vimeo and YouTube. This role will also manage SEO, Digital Adver sing and conduct all marketing analytics required to understand effectiveness of our initiatives. This role reports to the Director of Marketing and works collaboratively with the sales and customer success teams. The right candidate has experience executing digital campaigns in a B2B marketing environment, with a demonstrated ability for managing programs and tracking their performance against objectives. This role is based in our Toronto office.

Responsibilities

Digital Marketing – Distribute marketing content through various digital channels.

• Target distribution to specific personas;
• Consistent distribution of content through various channels including Website, Mailchimp,

LinkedIn, X, Facebook, and Google to support brand awareness initiatives;

• Maintain and Manage the company Website (WordPress);
• Prepares website analytics including site tagging;
• Plans, executes and manages all social and digital communications including paid and social media advertisements;
• Creates and consistently manages Google and LinkedIn Ads.

Marketing Analytics – Conduct analytics to measure the effectiveness of our marketing efforts.

• Conduct all analytics for our website, emails campaigns, events, and social media;
• Maintain weekly/monthly reporting for the Website;
• Analyzes the performance and provides recommendations for all campaigns including organic and paid digital initiatives and e-blasts;
• Analyze and recommend on all SEO and PPC/SEM initiatives;
• Conduct ad-hoc analysis of business issues through database querying to capture data, followed by relevant interpretation of results;
• Reports on social media success including LinkedIn followership and engagement.

Marketing Support – Support the marketing team.

• Support marketing team on all event and program execution including tradeshows and webinars;
• Keep current on market news and trends;
• Manage Salesforce, Mailchimp, LinkedIn, X, Facebook, Vimeo, and YouTube accounts;

● Manages all aspects of email drip campaigns through planning, and identifying target audiences;

● Create training materials and training of all tools.

Qualifications

Competencies Required:

• Integrity – Ethical and honest. Maintains principles when faced with challenges;
• Communication – Good oral and written communication skills. Able to deliver clear and concise information; demonstrates the ability to adapt to the audience;
• Detail-Oriented – Able to think and articulate in very simple terms. A keen eye for detail and the ability to identify missing pieces. Organized and able to priori ze multiple responsibilities;
• Self-motivated – Identifies what needs to be done and takes ac on; Contributes new ideas; looks for ways to add value;
• Agility – Manage multiple priori es and a complicated schedule; maintain focus and composure.
• Team Player – Collaborates with others; genuinely enjoys being a part of a team and shows support and interest towards co-workers

Experience/Knowledge

• Post-secondary education – University graduate marketing, communications or business;
• 2-3 years’ experience in marketing for a B2B technology company;
• Proven track record in SEO and PPC/SEM, email marketing, Google Analytics, Google AdWords, and

Marketing Automation system (Mailchimp), Google Console, SEMrush Google Tag Manager, Looker Studio, Hotjar, HTML, CSS, JavaScript;

• WordPress experience and knowledge of front-end development;
• Strong oral and written communication skills;
• Excellent people skills and the ability to collaborate with cross-functional teams, from Sales to Product to

Services;

• A proficiency in Microsoft office;
• Graphic Design and video editing are assets.

Work Environment

• Health & Dental benefits
• Hybrid role with a minimum of four days per week in our Toronto office

Why Join Us?

Our team is made up of high-performing professionals and we work towards solving two of the biggest challenges in the digital age: communication and privacy. We provide opportunities to build a career and grow professionally; there is no limit to what you can accomplish here! We want you to have a good work-life balance, so we offer flexible work hours. We provide an industry-leading benefits package, competitive base pay plus commission compensation, and tailored career growth. Does this sound like the perfect opportunity for you? Apply today to join our outstanding team!

How to apply: Please submit your resume, in confidence, via email to Puneet Singh at puneet@talentadvantage.ca. Please list your name and the role you are applying for in the subject line.